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Like many business owners Cheap Jordan 13 , you may have thought about redesigning your website. Maybe your existing site isn’t generating many enquiries or leads, or perhaps you’ve rebranded or your business has been through some other significant change.


If you do decide to redesign your website, how can you make sure it’s worth the time and money? How do you get a real return on your investment?


Redesigning a website for Inbound Marketing


Rather than just focusing on the look of your website, Inbound Marketing is all about achieving solid, measurable results. In particular Cheap Jordan 11 , you’ll want your website to attract more visitors, generate more sales leads and bring new customers to your business.


Here’s a checklist of 10 key questions you’ll want to consider before redesigning your website. They’ll make all the difference to your long-term business’ success online:


1. Are we clear on what we want from our website redesign? (a lot of businesses don’t just need a new ‘look & feel’, but also a more effective approach to their Internet marketing).




2. By how much do we need our new website to improve our bottom line and over what payback period?




3. Do we know how many extra site visitors, real leads (i.e. they’ve provided their contact details and email address via our site) and customers we need to achieve that?




4. Do we have a plan of action to protect our search engine authority and the rankings that our existing site has already built up? (this can help avoid seriously damaging your online presence).




5. Will our new homepage be clear and encourage interaction? Will it have all the essential elements we need to support our marketing efforts, such as strong calls to action Cheap Air Jordan Shoes , intuitive navigation and social media sharing?




6. Will our new website have a business blog section (or similar, such as a ‘News & Advice’ page) so we can frequently add new marketing content to our website? (research shows that creative, original and search optimised content is the most effective way of increasing your website’s traffic and encouraging repeat visitors).




7. Will it be easier for us to capture more leads by adding calls to action and compelling customer offers (such as eBooks, whitepapers and webinars) to the pages across our new website?




8. Will it be straightforward to create marketing landing pages where our site visitors can complete a form to access our content and offers? (these elements are absolutely critical as they’re how you’ll convert a higher proportion of your site visitors into valuable leads).




9. Will we be able to easily experiment and test different calls to action, offers and landing page layouts to determine what works best for our business?




10. Will we have all the management information we need after our website redesign? Will we have access to clear analytics so we can see where our traffic is coming from and which parts of our marketing are working (and Cheap Jordan Retro , just as importantly, what isn’t)?


If you’re thinking of a website redesign, then making sure that your new site meets all these requirements could save you time, money and put your business on the road to more effective Internet marketing.

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