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Why is it that so many businesses fail within the business-to-business markets? For many the reason is plain and simple – these companies fail to put enough emphasis on their marketing initiatives. Often they have a strong sales focus but in today’s challenging climate have the drive to sell products will not be enough to drum up demand.


Generation of leads is often left to the sales team to handle in isolation way from any marketing input and without any clear strategy in mind. Those that succeed to penetrate their B2B markets are those that operate in a connected and strategic way fusing sales and marketing to achieve their end goals.


One of the biggest mistakes that are made in B2B lead generation is that marketing is viewed simply as advertising. Although advertising has its place it accounts for only a small portion of the integrated marketing pie. Marketing in the business-to-business arena should be viewed as the integration and implantation of a wide range of tactics with the end goal of selling a product or service. This encompasses a wide range of areas such as market research Toni Kroos Jersey , competitor analysis, personal selling, telemarketing services, e-marketing Theo Hernandez Jersey , support documentation and after-care, exhibitions and trade shows, PR and customer retention. As you can see advertising is part of a much larger machine.


The sales team will be much more effective if they have the integrated support of the marketing team. Telemarketing services can provide a great medium to bridge the gap between sales and marketing. At the outset telemarketers can research the market, glean useful information about competitors and highlight great opportunities to the sales team. They can support other marketing mediums such as exhibitions by drumming up support and awareness. And they can play a vital role in customer retention maintaining contact with customers Sergio Ramos Jersey , offering support and cross selling opportunities.


At IZEN Marketing we can provide a professional team to support your sales and marketing initiatives.



The Salarpuria Sattva Laurel Heights is new residential project on Hesarghatta main road and which is accessible at the most reasonable cost. The Luxurious project consists of 2BHk and 3BHK apartments which are located at the Hesarghatta main road, Bangalore. The project is well equipped with all the amenities to facilate the needs of the residents. These flats at Salarpuria Laurel Heights Hesaraghatta Main Road Bangalore are designed in accordance with globally acknowledged standards of quality. It spread 4.14acres of land area over eight towers.

There are several facilities in the gated community which has a Club house, Swimming Pool, Gym Ruben Yanez Jersey , Table tennis and Childrens play area, Party hall and indoor prime location is having fast growth area and upcomimg new infra structure assure good returns in a short time. It is close to Bangalore best international schools and walking distance to upcoming metro station.

Unit details:
Salarpuria Sattva Laurel Heights is spread 4.14acres of land area over eight towers of G+14 and 2 basements. Which will be having 438 building units. The project provides 2BHK and 3BHk apartments with ranges from 992 – 1416 sqft. The residential structure is a contemporary elevation and the homes have highly efficient floor plans. Each and every unit is carefully designed with functional layouts.

Price Details:
Salarpuria Sattva Laurel Heights offers apartments at very exclusive rates of 2BHK starts from 46.12lakhs and 3BHk starts from 57.66lakhs. No other project in this locality will offers you similar amenities at this impressive rate.

Location Details:
Salarpuria Laurel Heights Bangalore Located at the Hesarghatta main road, excellent location in a fast growth area. Walkable distance to upcoming metro station. It is close to Bangalore’s best international schools. Hesargahtta is very well planned location, it connects from several main junctions of Bangalore.

About Builder:
Built on trust Raphael Varane Jersey , innovation and knowledge-leadership, the Salarpuria Sattva Group is one of India's leading Property Development, Management and Consulting organizations. Founded in 1986 with the primary focus of developing high quality constructions, the Group has attained leadership positioning in the field and is one of the most preferred brands in the country today. Having pioneered the early development landscape in Bangalore and literally shaping the city's skyline since the mid-80s Pepe Jersey , the Group has a diverse portfolio of world-class IT Parks, commercial, residential, hospitality and retail properties.

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By: Yamuna Gona

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