4th Quarter Publicity = 1st Quarter Prosperity Marketing Articles | September 28 Richard Panik Jersey Womens , 2002 4th Quarter Publicity = 1st Quarter ProsperitybyTodd F. Brabender-Spread The News PR, Inc.As the year starts to wind down, many businesses and entrepreneurs aremaking plans and budgets for the year 20...
4th Quarter Publicity = 1st Quarter Prosperity by Todd F. Brabender-Spread The News PR, Inc.
As the year starts to wind down Jakub Vrana Jersey Womens , many businesses and entrepreneurs are making plans and budgets for the year 2003. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PRpublicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
HOLIDAY PUBLICITY OPPORTUNITIES If your productbusiness lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched - given the right media targets. Many holiday issues are already been laid out for magazines Nick Jensen Jersey Womens , and many other media outlets are feverishly seeking informationpitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS Some business owners may be of the mindset: "I think we'll wait to launch a publicity campaign until after January 1st." The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don't realize is this. Because of the increasing number of publicity pitches media outlets receive, anything you send out is subjected to what I call the "media digestion period" - simply put - that is a period of time (sometimes weeks, sometimes months) that it takes media outlets to:
#1) seeunderstand your release and decide if they are interested; #2) find space ime in their editorial calendar to place the articlenews storyshow segment.
The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can help the media secure the placement. Media relations is crucial. Your publicist's job is to make the reportereditorproducer's job as easy and as effortless as possible - which will lead to quicker and more numerous placements for your business.
When it comes to publicity pitches Evgeny Kuznetsov Jersey Womens , the facts are: placement is totally up to the discretion of the particular media outlet; and very few media responses are immediate. I have in fact had media outlets respond even before the media release seemed to settle in the fax machine tray. Conversely, I also had one media outlet that responded 17 months after a pitch. (I had to ask the reporter what the YEAR was on the release!) NO placement is guaranteed, but you can definitely increase the odds. Even if your productbusiness if a dead-on perfect match for a media outlet's editorial profile, you are not guaranteed placement without some hard work and media relations. That's why timing of your publicity pitch is so critical. Have your publicist get your pitch to the media T. J. Oshie Jersey Womens , allow the editorial staff to digest it a bit, and strategically and professionally "rattle the cage" over the next several weeks to generate as many placements as possible.
What we are trying to do is plant seeds in media outlets' editorial garden so they will bear fruit -- in the form of articlesshow placements -- continuously over the next several weeks and months. Like the plant that comes from a seed, publicity placements can also grow roots and lead to other arterial media placements in other media outlets. Given the right tending, the publicity seeds you plant over the next few weeks will indeed germinate and you'll reap a wonderful harvest for your business well past the first quarter of next year.
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Todd Brabender is the President of Spread The News Public Relations Nicklas Backstrom Jersey Womens , Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http:www.spreadthenewspr todd@spreadthenewspr (785) 842-8909 Article Tags: Quarter Publicity, Media Outlets
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